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As the founder and director of Novus Group, Joe Hamman believes there is a better way of doing media monitoring and analysis services - which adds value to the company's clients. Novus provide the most accurate, updated and responsive media monitoring service in South Africa, with market leading innovation, software and skills.
At a time when information is accessible at our fingertips, distinguishing between fact and fiction can be increasingly challenging. Although...
Whether you like it or not, AVE (advertising value equivalency) remains a popular way of showing how much value you...
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