Founder of Truthset.online, Marc Dhalluin challenges the status quo to provide people and organisations with 'lift'. He builds brands with teams. He drives growth, revenues & profitability. Insight led, he shapes operations, products, services, and brands with attitude. He ensures efficient delivery. Passionate about disclosing and rectifying the failure of historic ad fraud detection and mitigation methodologies. Because good creative work deserves it's fair budgeted share of voice.