The art of using data to harness the power of your target market
To maximise the impact of research and data investments, it is just as important to know how to use them...
Youth life stages = different values and attitudes to brands
Each life stage within the youth market is associated with different values and attitudes towards brands. The youth, according to...
Value add: SABC Radio has invested in TGI research offering planners greater insight
*CYBERTORIAL: SABC Radio has recently done in-depth research into its audience profile and African Language Service (ALS) stations, and looked...
Is there life outside LSMs?
In South Africa, Living Standards Measures dominate media measurement but researchers at Ask Africa use an alternative measure that they...
The truth about advertising in the higher income groups
Are we prematurely arranging print and cinema’s funeral or perhaps over-investing in the digital hype? It is generally assumed that...
The future of marketing lies in the next generation
Getting to that elusive student market is not easy but once you do, your brand may have secured a lifetime...
