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Marthinus Van Loggerenberg: Senior Strategic Planner at FCB Cape Town
Brand identity, contact- and brand building strategies & trend forecasting - FMCG, Social Services, Media and Telecommunications, Alcohol, Retail, Energy and Financial sectors.
Specialties:
Brand identity & architecture; Trend forecasting; Brand contact & communication planning; Word of mouth marketing, Digital strategy, Branded content & entertainment.
It’s almost a trite question, yet one which is continually asked of us. ‘What does it take to create award-winning...
“Prove yourself brave, truthful and unselfish and some day you will be a real boy.” Pinocchio, Disney animation film, 1940 Branded...
When tasked to build a lifestyle portfolio for a brand the challenge seems simple: How do we utilise a newfound...
A strong complement of global brands yearn for a juicy piece of the African pie. Nigeria, Ghana, Kenya, Ethiopia, Zambia...
“The one simple truth about branded entertainment: there is no one simple truth about branded entertainment. More than anything, this...
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