More and more people are earning a great living through Twitter, Instagram and other social media. Melina Meletakos finds out about this new media phenomenon. Gareth Pon is one South Africa’s most famous Instagrammers. His knack for capturing the colourful people and places he comes across in Johannesburg’s inner city has earned the self-described ‘pixelmaker’ 160 […] Read more
If the SABC doesn’t work, the media advertising industry doesn’t work. This is according to SABC radio sales general manager, Eugene Zwane, who says the public broadcaster remains an essential option for potential advertisers and media agencies. “When advertisers are looking for scale, they come to us,” says Zwane, adding that the SABC’s wide-ranging mandate […] Read more
When Lewis Hamilton won the Formula One World Championship after the Brazil Grand Prix, the news was announced within 10 minutes on JCDecaux screens across the United Kingdom. Breaking the news instantly, they were second only to Twitter. As static ad displays are being converted to digital, new technology has given outdoor advertising the immediacy […] Read more
While some say online is the easiest platform to measure, others are adamant that more needs to be done to see how powerful it is. Putting together a digital strategy can be overwhelming for marketers who now have more metrics and analytical tools at their disposal than ever before. “You have dozens of different views […] Read more
Dissident DJ Gareth Cliff has never been one to shy away from generating controversial headlines. So when the former 5FM breakfast show host announced that he would be leaving the station and taking most of his team with him, many South Africans puzzled over what his next venture would be. And, what’s more, where would his […] Read more
Where is the best place for the next generation of media leaders to learn about media planning and strategy? If students want to study media specifically, they should go to a college, says media expert Virginia Hollis. Compared to universities, colleges such as AAA, Vega and Red & Yellow offer more practical, applied learning with […] Read more
