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    Richard

    “It is seen as having political interference and not being credible
    or balanced, which makes it difficult for the sales and marketing
    department,” says Skinner.

    Lord disagrees, saying that the scandals that have marred the public
    broadcaster do not change the fact that, as a medium, the SABC remains
    the powerhouse in South Africa.

    “What’s happening at the SABC should have absolutely no bearing on
    whether or not they are using them as an advertising medium because they
    provide an audience that is valuable to speak to,” says Lord.

    Isn’t this akin to companies that did business in South Africa pre 1994?

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