Battle of the radio sales agencies
What are the challenges radio sales agencies face in a tough economy and what are the solutions for overcoming them? The year ...
Read moreDetails
Tag: Eugene Zwane
The changing demographic and dimensions of the ALS listener
The demographic of South Africa’s radio audiences is changing, and bringing a new dimension to what people want to listen ...
Read moreDetails
SABC Radio has 24.3 million daily listeners
*CYBERTORIAL: The analysis of research and examination of changes in SABC Radio audiences over a 10 year period revealed that there ...
Read moreDetails
Addressing the SABC’s rates increase
Media agency stalwart Britta Reid analyses the public broadcaster’s recent radio rates increase. The SABC recently released its radio rate ...
Read moreDetails
SABC: Unpacking our game plan, a corporate report
CYBERTORIAL: In June 2014, the SABC’s Commercial Enterprises division, with TV channel and radio station management, undertook its annual advertising ...
Read moreDetails
No SABC, no ad industry
If the SABC doesn’t work, the media advertising industry doesn’t work. This is according to SABC radio sales general manager, ...
Read moreDetails
