CYBERTORIAL: In June 2014, the SABC’s Commercial Enterprises division, with TV channel and radio station management, undertook its annual advertising and media agencies trade roadshow with the objective of sharing its plans under the theme, ‘SABC Unpacking Our Game Plan’.
This theme tells the story behind the story.
It tells the story of the SABC that demonstrates the broadcaster’s commitment to the future of media, advertising and broadcasting. This is the story of the SABC and how it’s benefiting communities in the far reaches of South Africa via its education programming. This is the SABC whose corporate social investment initiatives bring relief to the individuals and organisations needing help. This is the SABC that supports our arts and culture through its programmes and events. This is the SABC that gives a voice to the voiceless.
Wanele Mngomezulu, General Manager of Business Intelligence from the Commercial Enterprises division, says in his introduction that the SABC understands the challenges it faces on a macro and a micro level. The broadcaster, its partners and its people are working hard to deliver quality content and programmes that will enrich its viewers.
This report is designed to tell the story behind the SABC story. The head of television gives information on how the SABC is boosting local content and in doing so, the production houses that supply it. SABC radio has segmented its channels to help media planners identify which stations fit what brands. SABC education showcases the sterling work it’s done. And not to be outdone, the heads of various media agencies give their straight-from-the-hip views of the SABC’s challenges and what they would like to see happen at the broadcaster.
We hope that after reading this report our readers will have a better idea of what the SABC is doing, and how they’re doing it.
[Cybertorial is paid-for content.]
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