There is a race to the bottom of the media industry that has been going on for years, and there are no winners! In the majority of pitches, the winning agency is the one that comes in at the... Read more
Agencies – stop acting like the Godfather. The media owners are just trying to do their jobs. Media owners – work with us. We know what our clients want. Don’t break trust by trying to circu... Read more
The creation of Park Advertising last year, and the introduction of Meta Media alongside The MediaShop, has caused a bit of confusion. Chris Botha, managing director of Park Advertising, has... Read more
The plain and simple truth is that Facebook and Google HAVE taken over the world... should we be worried? Read more
New media! That is how many people still refer to digital. But my question is, how can something that has been around since the mid ’90s (if not earlier) still be referred to as “new m... Read more
An advert in your home language has huge impact. The SABC has tapped into this by creating its own vernacular creative agency, writes Melina Meletakos. If you can show an audience that you u... Read more
