Mitch Bowker is the COO of Jawbone Brand Experiences. He directs, administers, and coordinates the internal operational activities of the organisation in accordance with policies, goals, and objectives established by the Chief Executive Officer.

Leads and directs the following functions and/or business units: operations, human resources, information systems, traffic, new business coordination, and agency promotion and communication. Assists the CEO in the development of organisation policies and goals that cover operations, personnel, financial performance, and growth of the functions and/or business units mentioned above.