Mlenga Jere & Raymond van Niekerk, Author at The Media Online

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Mlenga Jere & Raymond van Niekerk

Mlenga Jere is an associate professor of marketing at the Graduate School of Business, University of Cape Town, with expertise in marketing management and communication strategies.
Raymond van Niekerk is a branding & sponsorship expert, motivational speaker, adjunct professor at the University of Cape Town’s Graduate School of Business (UCT GSB). He motivates, creates, builds, and challenges brands and businesses.

Social media in SA is giving consumers power to discipline corporations

by Mlenga Jere & Raymond van Niekerk

August 21, 2017

More than 20 years after democracy it seems incredible that a leading South African insurance company, Outsurance would put out...

Ford still can repair its brand in South Africa but it needs to act quickly

by Mlenga Jere & Raymond van Niekerk

February 20, 2017

There can be no doubt that the Ford Kuga brand in South Africa is in trouble following the model’s propensity...

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