Which brand in South Africa holds the enviable position as having the best Facebook page in the country? This is a critical question all social media planners and managers should ask themselves when planning their strategies. HaveYouHeard’s joint managing director, Jason Stewart, goes through his thinking when he is asked the same question by a […] Read more
Jason Stewart (MD of HaveYouHeard) and his team of Cath Mori, Tracy Dale and Britt Adami, in an effort to understand Facebook Timeline better, tracked just over 30 Facebook Pages, both local and international (including our own Pages which we manage) over the past few weeks since Timeline was introduced. We looked at other studies done […] Read more
The Net Promoter Score is somewhat like Juan Smith in rugby, Banyana Banyana, or nurses in general… highly effective, potentially very powerful, yet highly underrated. It was developed by the renowned measurement guru, Fred Reichheld, in conjunction with Satmetrix, with the initial goal being to identify a loyalty metric with the strongest possible link to […] Read more
Word-of-Mouth Marketing (WOMM) has become a global phenomenon. Entrepreneurs worldwide are making use of this creative, inexpensive and measurable marketing tool, to target new clientele and establish unique dialogue platforms for their brands. It’s a concept that’s taken the world by storm and is proving invaluable to business – both locally and internationally. One cannot […] Read more
