Jason Stewart

Jason Stewart Articles 5

HaveYouHeard is South Africa's first specialist Word-of-Mouth Marketing agency. Owned and operated by Jason Stewart and Ryan McFadyen, the agency believes strongly in the value of an honest recommendation (from a trusted friend), which has led them to build a competitive marketing agency around stimulating conversations for brands and their products. Stewart and his team focus on prompting influential individuals to share their opinions with their peers regarding clients’ products. Peer-to-peer recommendations are considered the most credible, valuable and actionable form of marketing. With this in mind, the agency knows that what they do adds real value to any organisation's bottom line. Its high return-on-investment, measurability, reach, impact and effectiveness makes Word-of-Mouth Marketing the required addition to any successful marketing campaign.

If fake news is dangerous, consider, too, the rise of fake experts

Posted By: Jason Stewarton: August 20, 2019In: Opinion

If our intention is for the search of truth and for a solution to the problem, we need to embrace ‘I don’t know’ so that we create the space for curiosity to flourish and for an honest investigation of the facts. Read more

South Africa’s best-loved brand Facebook pages are…

Posted By: Jason Stewarton: February 02, 2015In: Digital

Which brand in South Africa holds the enviable position as having the best Facebook page in the country? This is a critical question all social media planners and managers should ask themselves when planning their strategies. HaveYouHeard’s joint managing director, Jason Stewart, goes through his thinking when he is asked the same question by a […] Read more

Ten steps to increase your brand’s Facebook performance by 30%

Posted By: Jason Stewarton: August 31, 2012In: Digital

Jason Stewart (MD of HaveYouHeard) and his team of Cath Mori, Tracy Dale and Britt Adami, in an effort to understand Facebook Timeline better, tracked just over 30 Facebook Pages, both local and international (including our own Pages which we manage) over the past few weeks since Timeline was introduced. We looked at other studies done […] Read more

Measuring loyalty metrics for future growth

Posted By: Jason Stewarton: May 14, 2012In: Advertising

The Net Promoter Score is somewhat like Juan Smith in rugby, Banyana Banyana, or nurses in general… highly effective, potentially very powerful, yet highly underrated. It was developed by the renowned measurement guru, Fred Reichheld, in conjunction with Satmetrix, with the initial goal being to identify a loyalty metric with the strongest possible link to […] Read more

Spreading the word

Posted By: Jason Stewarton: March 19, 2012In: Communications

Word-of-Mouth Marketing (WOMM) has become a global phenomenon. Entrepreneurs worldwide are making use of this creative, inexpensive and measurable marketing tool, to target new clientele and establish unique dialogue platforms for their brands. It’s a concept that’s taken the world by storm and is proving invaluable to business – both locally and internationally. One cannot […] Read more