Alex Fenton currently runs a media and web development company called EDinteractive based at the University of Salford. Since 1997 Alex has been teaching and developing web and multimedia and writing web applications. The most effective of these is a content management system that has been used over 150 times for small and large projects for the likes of the University of Salford, The NHS, various Universities and the British Council.

Simon Chadwick’s research and teaching interests lie in the areas of sponsorship, sport marketing and commercial strategy in sport, which means that his work covers a diverse range of subjects including football, motor racing, rugby, athlete endorsements, sports branding, fan behaviour, the Olympic Games, the Indian Premier League and Grand Slam tennis tournaments

Simon Chadwick is editor of ‘Sport, Business and Management: An International Journal’ and is a former editor of the ‘International Journal of Sports Marketing and Sponsorship’.