Siya Metane is the CEO of SlikourOLife, a platform for sharing information on urban culture and music, featuring videos and interviews to give substance to the music and to musicians who may not have access to traditional platforms, and offering a more cohesive and accessible place for their videos than YouTube. As a former member of Skwatta Kamp, perhaps the most successful South African hiphop group ever with cross-over appeal, he knows what content is relevant to the diverse South African audience.