Stuart Walsh is strategy director at Boundless. He is an award-winning creative director turned award-winning strategy director, who graduated with a degree in Psychology & Law before working as a copywriter and eventually Creative Director at most of the top agencies in South Africa. He has won most of the industry’s major creative awards locally and internationally (including Golds at Cannes) before making the switch to the Dark Side, strategic planning, in 2003 while CD of Lowe SA.