Tracy Jones is the founder and MD of Positive Dialogue, the full-service Public Relations and Influencer Marketing Agency in the DUKE Group of companies. Jones is a board member of the Entrepreneurs Organisation and a member of the Businesswoman Association of South Africa.

A problem-solver at heart and a creative strategist by nature, she has worked on numerous local and international blue-chip brands on Positive Dialogue's journey from a pure-play PR agency into a digitally relevant, 360-degree communications consultancy. Jones has been instrumental in conceptualising a multitude of award winnings campaigns that have been implemented either locally, or spanned across Africa, and often internationally, for a number of brands.
Jones champions the power of PR and authentic content and storytelling as an intrinsic part of a business's marketing strategy.

Given her career that spans over 20 years, she’s served as a judge for the Loeries, the PR industry PRISM Awards, as well as the New Generation Social & Digital Media Awards.