Since the financial crisis of 2008/2009, the publishing industry has seen a number of innovations that as of yet have failed to pay off in a big way. But unlike the iPad,paywalls or web-TV, the ongoing industry buzz around big data analytics may signal a true paradigm shift for publishers willing to invest, according to […] Read more
Having a solid digital strategy that appropriately incorporates the vast amount of data at their disposal is essential for publishers, but it is also a complex undertaking. “The first step is understanding the critical strategic value of your behavioural data, and not outsourcing its capture, management, and processing to a third party,” says Annika Jimenez, […] Read more
Webbmedia Group’s annual trend study, released this week, is a much anticipated pointer to digital and tech developments affecting media. Founder Amy Webb spoke to Ashleigh Tullis about the advances that are likely to touch journalists in the next 12 months. TULLIS: What is one of the biggest trends that will affect journalists? WEBB: Behaviours will be […] Read more
Webbmedia Group has released their research into near-future trends in digital media and technology. They have identified 55 key insights about media trends in 2015. Ashleigh Tullis shares the top trends relevant to news organisations and editors. An algorithm is a set of rules or processes that must be followed in order to solve […] Read more