Yvette Gengan is Digital Media Manager: L’Oreal at The MediaShop.
As a subset of e-commerce, social e-commerce has seen some gains since 2020 with digital media giants enhancing their shopping capabilities in the digital space. Read more
We need to move away from being fixated on action type campaigns only and see the relevance of generating real brand affinity among our audience. Read more
Being in digital media I have had to do my share of content calendars over the years and the one thing that was always a challenge was finding an emotional connection with an audience. Read more
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