Advertising

The term “cultural relevance” is all the buzz, But is it really culturally relevant when a brand simply hops on the latest...

When I was young, I often swam in the middle of Lake Kariba, Zimbabwe. My mum always reassured me,“ Don’t...

Many South African marketers, brand managers and retailers will remember the days when their retail marketing strategy was static, and...

“People don’t buy what you do; they buy why you do it.” – Simon Sinek. In my previous article, The...

For years, truly integrated creative and media remained elusive. Everyone talked about it, few actually saw it happen. But marketers...

Making AI quicker, smarter and better is proving to be a very expensive business. Companies like OpenAI are investing billions...