Advertising

For two hours on a Saturday night in 1955, TV viewers in Harlem in the US turned off their television...

Word of mouth, and trust in family and friends, is still the most trusted form of advertising for South Africans,...

Over the past 10 years, the presiding wisdom in advertising has been that marketers must put digital first. Recently this digital-centricity...

I have been in the business of researching brands, media and marketing communication for so long that what I have...

More than a century ago, a cynical fellow called John Wanamaker bemoaned the fact that while he knew half the...

Twitter continues to surprise investors on the downside of growth expectations. Investor reaction to its most recent financial results show how...