Advertising

Marketing guru, Professor Jenni Romaniuk, is in South Africa. Hosted by SPARK Media, the academic, whose research concentrates on understanding consumer...

Publishers have a distinct advantage over other content providers or marketing agencies in that they “own” their audience. However, this...

While many publications start adopting native advertising, the line between editorial content and advertising is blurring considerably. The sensitive question...

The annual 16 Days of Activism for No Violence Against Women and Children is about to kick off. And every...

As more brands and publishers venture into native advertising, the quality of branded content becomes critically important. Since native advertising looks...

A few years ago, many editors and news publishers believed native advertising would undermine the credibility of journalism. But the harsh...