Advertising

I spent the early part of this week at UBS’ 42nd Annual Global Media & Telecommunications conference in New York...

The year has flown past, faster than the last it seems, and for most it’s time to get ready for...

For two hours on a Saturday night in 1955, TV viewers in Harlem in the US turned off their television...

Word of mouth, and trust in family and friends, is still the most trusted form of advertising for South Africans,...

Over the past 10 years, the presiding wisdom in advertising has been that marketers must put digital first. Recently this digital-centricity...

I have been in the business of researching brands, media and marketing communication for so long that what I have...