Advertising

More than a century ago, a cynical fellow called John Wanamaker bemoaned the fact that while he knew half the...

Twitter continues to surprise investors on the downside of growth expectations. Investor reaction to its most recent financial results show how...

Marketing guru, Professor Jenni Romaniuk, is in South Africa. Hosted by SPARK Media, the academic, whose research concentrates on understanding consumer...

Publishers have a distinct advantage over other content providers or marketing agencies in that they “own” their audience. However, this...

While many publications start adopting native advertising, the line between editorial content and advertising is blurring considerably. The sensitive question...

The annual 16 Days of Activism for No Violence Against Women and Children is about to kick off. And every...