Dr Paul Biegler is an Adjunct Research Fellow at the Centre for Human Bioethics. Most recently, he was Postdoctoral Fellow and Lead Investigator on the Australian Research Council Discovery Project ‘Implicit persuasion in pharmaceutical marketing: ethical implications for regulators and consumers’. Paul’s earlier research focused on end-of-life decision-making in healthcare, in particular, the ethics of advance directives, competence assessment and Do-Not-Resuscitate orders.