Advertising
Ad investment and adspend: What the latest numbers reveal
The last quarter of the year is always busy in media agencies as strategists and planners scramble to write their...
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What Insta-ads mean for the media business
Instagram, the Facebook-owned photo-sharing service, has released its API and marketers and advertisers are ecstatic. But why all the excitement?...
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How native advertisements could be the solution to the internet’s bad-ad problem
Website ads fidget, interrupt and mislead. They’re loud and ungainly. They fixate on things you may not care about and...
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What makes an award-winning advert
The Advertising Media Association of South Africa (Amasa) recently gave industry players the opportunity to view some of the winning...
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The sad state of mobile advertising (I’m crying on the inside)
OPINION: Let’s be honest for a minute. My wife and I both love advertising. I watch ads on TV and...
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Igniting a spark in new media company
Gill Randall, newly appointed CEO of Spark Media, tells Michael Bratt about her career journey, her interesting accomplishments and her...
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