Advertising
![Publishers become brand content creators [part two]](https://themediaonline.co.za/wp-content/uploads/2015/11/Screenshot-2015-11-16-08.00.46.png)
Publishers become brand content creators [part two]
As more brands and publishers venture into native advertising, the quality of branded content becomes critically important. Since native advertising looks...
Read moreDetails![Native advertising grows up [part one]](https://themediaonline.co.za/wp-content/uploads/2015/11/Screenshot-2015-11-13-09.09.41.png)
Native advertising grows up [part one]
A few years ago, many editors and news publishers believed native advertising would undermine the credibility of journalism. But the harsh...
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Shooting from the hip: Ad blocking… and punching
Shine, the Israeli ad blocking company, ran this ad in the Financial Times today. A bold move! Shine is the...
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Ad creatives are not the reason South African advertising is rubbish
Ten years ago, I voiced my concern over what seemed to be a substantial drop in the creativity of South...
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The lost art of the long view in advertising
“The future is now.” I have read that statement perhaps 40 times in the last 30 days within documents...
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The ethics of native advertising
Native advertising (branded content, sponsored posts, call it what you will) is certainly starting to make its presence felt in...
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