Advertising
![The future of native advertising [part four]](https://themediaonline.co.za/wp-content/uploads/2015/11/Screenshot-2015-11-26-08.49.111.png)
The future of native advertising [part four]
Publishers have a distinct advantage over other content providers or marketing agencies in that they “own” their audience. However, this...
Read moreDetails![How ethical is native advertising? [part three]](https://themediaonline.co.za/wp-content/uploads/2015/11/Screenshot-2015-11-24-07.45.13.png)
How ethical is native advertising? [part three]
While many publications start adopting native advertising, the line between editorial content and advertising is blurring considerably. The sensitive question...
Read moreDetails
Powerful PSA campaign on gender violence, child abuse
The annual 16 Days of Activism for No Violence Against Women and Children is about to kick off. And every...
Read moreDetails![Publishers become brand content creators [part two]](https://themediaonline.co.za/wp-content/uploads/2015/11/Screenshot-2015-11-16-08.00.46.png)
Publishers become brand content creators [part two]
As more brands and publishers venture into native advertising, the quality of branded content becomes critically important. Since native advertising looks...
Read moreDetails![Native advertising grows up [part one]](https://themediaonline.co.za/wp-content/uploads/2015/11/Screenshot-2015-11-13-09.09.41.png)
Native advertising grows up [part one]
A few years ago, many editors and news publishers believed native advertising would undermine the credibility of journalism. But the harsh...
Read moreDetails
Shooting from the hip: Ad blocking… and punching
Shine, the Israeli ad blocking company, ran this ad in the Financial Times today. A bold move! Shine is the...
Read moreDetails
