Advertising

Many publishers still tend to be tentative in embracing programmatic advertising, often worried that it will cannabalise sales. It won’t,...

  OPINION: As the online community and mass media continue their childish scrap about which platforms best service advertisers, they...

The last quarter of the year is always busy in media agencies as strategists and planners scramble to write their...

Instagram, the Facebook-owned photo-sharing service, has released its API and marketers and advertisers are ecstatic. But why all the excitement?...

Website ads fidget, interrupt and mislead. They’re loud and ungainly. They fixate on things you may not care about and...

The Advertising Media Association of South Africa (Amasa) recently gave industry players the opportunity to view some of the winning...