An important question pay-TV broadcasters are focusing on when looking at a shift from linear to digital segmentation is, “What if the consumers stop paying?” Read more
Open News is the result of viewer demand for a news channel on the Openview platform and will keep viewers informed and entertained with a fast-paced local and international news. Read more
The ES Products & Brands survey is important for media owners and marketers as it allows them to use this data for profiling – brand usage against media types. Read more
Other BRICS countries surveyed had high expectations but low fears – SA bucks the trend by being more fearful of how technology could disrupt their lives than the global average. Read more
Reputational damage arising from misleading information and fake news as well as brand fails, such as the current Tiger Brands listeriosis crisis, undermines brand value in the minds of consumers. Read more
Associated Media Publishing has seized the moment and launched a digital company, ampDigital, to take advantage of the digital opportunities presented by insights into its audience. Read more