David Smythe Articles 2

David Smythe is the Strategic Planning Director at FCB Cape Town and a member of the agency’s Executive Committee. He believes that to be brave is to embrace change. Embracing something that you've perhaps not seen or done before. But which will utterly pulverize the status quo. He is a passionate advocate of neuromarketing and devotes his professional and spare time to understanding what makes human beings tick.

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