Black consumers LSM 4-7 are the fastest growing consumer group in South Africa with massive spending power. Astounding statistics have resulted in an increased desire to reach this market a... Read more
One of the things that attracted me to television advertising is TV’s dominant leadership position among media for delivering massive reach and frequency against consumer audiences in... Read more
We have reached a point where the maverick founding leaders are either leaving their media agencies or are considering their long-term future. But what happens to their agencies when they le... Read more
South African youth and popular culture have been exposed in an ‘unorthodox’ new campaign for M-Net channel, MK. The campaign, called MK is, allows viewers to define exactly what – or who... Read more
Daily Sun readers were today bombarded with a campaign all about the whites. “I’m jealous of the whites next door.” And “Whites are suffering.” But it’s not about a new white right group. In... Read more
Last week Julia Robert’s Lancôme advert and Christy Turlington’s Maybelline advert got pulled from all publications because the editors over photo-shopped their faces. This is not news; most... Read more
