Advertising

The internet is a powerful medium, but not as powerful as the spoken word. For proof, simply look at the...

I wonder how many advertising strategists and creatives actually ever sit down in front of their TV sets and watch...

I am constantly asked what makes a brand loved and in today’s fast moving world of inter-connectedness it is essential...

I was listening to radio this morning. That is actually tuned in and listening as opposed to cruising around with...

Online advertising is about figures and goals. Impressions. Click-through rates. Unique visits. The beauty of online is that it is...

It is more than just perception that a lot of marketers and advertising agencies seem somehow to have lost touch...