NetFlorist and FCB have done a brilliant job with these latest ads, maintaining the theme of ‘Harold’ all throughout their campaigns, from radio to television.
Harold has built up quite a following via radio and so when viewers hear his voice on television, they would expect to see who Harold is. This secrecy will instill a greater curiousity among viewers, and keep the Harold fans guessing.
The ads are short, witty and simple. The script for each ad has been cleverly written with a humourous take on content that viewers can relate to.
Harold’s arbitrary mannerisms are effectively portrayed through his quick and witty metaphors.
Some of these do have sexual connotations but it each ad has proven to be more humourous than it is offensive, showing FCB’s clever act at balancing the two.
These adverts could be a start to something more from NetFlorist and FCB, of which the viewers and fans of Harold will be excited to see.
[Ad reviewed by Lauren McCann, a media advertising and communications student at Red & Yellow School.]
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