Advertising

The South African Advertising Research Foundation (Saarf) is different from the rest of the media research world. Saarf has been...

The consumer landscape is changing rapidly, and marketing and communications professionals must adapt quickly to the new trends if they...

When Oreo’s social media team tweeted its famous 'You can still dunk in the dark' brand picture (or ad) during the...

Target markets are shifting and so too is the way that consumers choose and consume media, which means advertisers need...

So, after years of believing that we have been killing all known germs dead in our kitchens, lavatories and armpits,...

In my last piece I demonstrated that South African and global advertising revenues were still dominated by traditional media channels....