Advertising

In November last year we received the disturbing news that AC Nielsen (ACN) intended to suspend reporting cinema ad spend...

Consumers have access to so much information that the amount of time spent on pre-purchase research is limited only by...

Ever wondered which media companies are most attractive to people in the industry? Well, the secret is out. The most popular...

 Real-time bidding for online display advertising could help South African publishers to sell more of their inventory at a lower...

For 10 years I worked on the partner side of the marketing business, both as an agency executive at MEC...

Content2013 kicks off in a couple of weeks. One of the speakers is Alistair King, founding creative partner of the...