Advertising
Campaign of the week: Life could be a dream…
Egg Films’ Kim Geldenhuys’ directed Moving Forward, the new Standard Bank commercial from TBWA\Hunt\Lascaris. The spot showcases the significant historical moments from...
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The data explosion and its potential in the marketing world
Advances in technology have allowed companies to collect, store and process massive quantities of data on their consumer base, resulting...
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Savvy consumers change the face of advertising
Advertising is changing fundamentally. It is being significantly challenged by internal and external forces such as an ongoing global economic...
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Planning and buying: is it art, science or commodity?
Planning and buying: is it art, science or commodity? It's a painful industry question. Media strategy, planning and buying shouldn’t be commodities,...
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How do you value your brands’ social connections?
In today’s digital marketing world, Facebook, Twitter, LinkedIn, YouTube and Pinterest have become a powerful identity and communications grid that...
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Leaving the agency to fly solo
A number of top-flight media agency folk have flown the coop. Why are they doing this and what is the...
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