Advertising

As part of its strategic positioning as a provider of top line marketing intelligence to its clients Primedia Lifestyle group...

Most people in media advertising are aware that the buy side of the industry receives “perks” from sellers. This may...

In a world of measurable marketing initiatives, what exactly constitutes a successful campaign? You design a great ad. People click...

In an age where the bean counters could at any moment cut, or worse, cancel ‘unnecessary’ advertising and marketing budgets,...

Playboy South Africa scored a couple of big hits this week. Not only did the magazine take over from Huisgenoot...

Brand content marketing is quickly becoming the marketing jargon phrase du jour. Since The Coca-Cola Company’s public declaration of its brand content intent, marketing directors...