Advertising
Media Inflation Watch: Watch it!
Would you pay 7% more for a can of beans with 2% less in the tin? John Bowles looks at...
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The soul of social media and marketing communications
The advent of social media and online publishing has dramatically highlighted the importance of understanding the mechanics of the two-way...
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Display the new frontier of digital advertising
The digital publishing industry in South Africa commands less than 3% of the total ad spend, which means we sorely...
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Campaign of the week: Mandela on the money
The South African Reserve Bank has launched a national communication campaign around the introduction of the country’s new series of...
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Fact: sampling leads to sales
According to a poll conducted by Opinion Research Corp on behalf of the United States Postal Service 61% those polled...
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The decline of the traditional media industry
Erica Gunning ponders how the changes in the traditional media have affected media agencies. It’s no secret that the traditional...
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