Advertising

A new brand campaign advert for M-Net had viewers of the channel questioning just what it was they were watching...

Few things are more desperately needed in the media agency business right now than mentorship, according to Gordon Patterson. He...

The mass media is already facing tough times, which are being made unnecessarily tougher by consumer ignorance on the role...

Newspapers play an important role in the consumer decision making process involved with purchasing a new car, according to research...

The relationship between media agencies and their clients isn't always easy. There's no question money is an issue, with agencies...

A new self-service online booking system could streamline the process of managing online campaigns. Ad Dynamo's offering allows online advertisers to...