Advertising

The Olympic Games are just eight days away. Television screens around the world will be flooded with a deluge of...

Advertising law can be pretty mundane: did the company advertising its product exaggerate a tad, did it copy a competitor’s...

As part of its strategic positioning as a provider of top line marketing intelligence to its clients Primedia Lifestyle group...

Most people in media advertising are aware that the buy side of the industry receives “perks” from sellers. This may...

In a world of measurable marketing initiatives, what exactly constitutes a successful campaign? You design a great ad. People click...

In an age where the bean counters could at any moment cut, or worse, cancel ‘unnecessary’ advertising and marketing budgets,...