Advertising
Building brand assets through content marketing
It had to happen sometime. Now 2012 is shaping up to herald the wide-spread adoption of brand content marketing in...
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Not just any old textbook
A new media-planning textbook was recently launched to great acclaim in the industry. PETA KROST MAUNDER finds out what makes...
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MA(SA) looking for resolution for industry funding issue
In an open letter issued by the Marketing Association of South Africa on the December 12, 2011, the association indicated...
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BBC.com unleashes the power of data on SA advertisers
The BBC has introduced a data management platform (DMP) that will allow South African marketers to mine audience data based...
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The best days to hit shopping’s hot spots
Logically, the weekend is the busiest time in the shops. Long standing research supports it; retailers know it and understand...
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No, it’s NOT just window dressing
Gone are the days when we relied purely on television and the revered rating to reach our target market. The...
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