Advertising
Stop chasing bright shiny objects!
Many of us in the ad and media world have difficulty solving our fundamental problems because we get way too...
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SAARF on audience measurement in a multi-platform world
The South African Advertising Research Foundation (SAARF) has been under much pressure lately regarding its research methodology. Should it be...
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The ‘futures’ of ad exchanges
What’s the future of the ad exchange model? It’s clear that ad exchanges and DMPs are the future of the media...
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AMASA tackles ad talent shortage with learnership programme
It’s no secret that ad talent is in short supply, globally. But the Advertising Media Association of South Africa is...
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And the Academy Award for brand engagement goes to…
The Academy Awards are considered to be one of the biggest entertainment draws of the year, sometimes called the ‘Super...
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Dogs and David Beckham: SA can learn a lot from the Super Bowl
The US’s most watched annual sporting extravaganza - the Super Bowl - highlighted the significant potential of out of home...
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