Advertising
No more media chocolate for you!
When I was recently asked by The Media to participate in an open forum at GIBS Institute, to 'Demystify Print...
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The ROOTS of all advertising
You can’t look at consumers from Sandton in the same way you look at consumers from Dobsonville. Nor do shoppers...
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Seven deadly sins of traditional media houses in the digital age
I spent a great part Friday evening with a marketing executive from one of the leading South African blue chip...
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Media Shop tells the story of 2011 in adspend
The one way of assessing 2011 is obviously to look at adspend. Whilst not 100% accurate, it is the only...
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Powerful ‘bachelorettes’ a spending force to be reckoned with
A new research study conducted by media agency Carat has revealed that wealthy single women are a powerful consumer force....
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Could apps be a threat to media agencies, owners?
When Michael Jordaan, CEO of FNB, tweeted last week that he had approved a R44-million order of smartphones and tablets...
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