Advertising
It’s getting harder for commercials to score with consumers
With the Kansas City Chiefs and the San Francisco 49ers facing off in the 2024 Super Bowl, another conversation now...
Read moreDetails
Advertising enables the essential bond between journalism and democracy
I write this watching early morning snow begin to fall in Lviv’s Ivan Franco Park, in Ukraine, a nation and...
Read moreDetails
Why (and how) our industry should be taking more calculated risks for brands
When weighed against all other professions, the sphere of communications careers is what many would consider to be the most...
Read moreDetails
A campaign and a half
What is true generosity? Oprah's profound definition from Oprah.com struck a chord with me. She says genuine generosity is not...
Read moreDetails
For advertising to work, you have to notice it
Contextual targeting delivers the right audience for your campaign, but have you thought about contextual creative? Contextual targeting is great....
Read moreDetails
Media 2024: What you can’t not know
Clockwork Media’s white paper on marketing trends 2024 reflects the upheaval in the market right now. Here's an edited preview...
Read moreDetails
