Communications
Five ways to know your Zoomer
We're getting to know our Zoomers better. Zoomer is another word for Generation Z, The word is a play on...
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Media measurement and AVE values: here’s why it’s still a thing
Whether you like it or not, AVE (advertising value equivalency) remains a popular way of showing how much value you...
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From boomers to Gen Z: tailoring email to communicate with different generations
There are 3.9 billion email users in the world, across every generation. But, while every generation uses it, some use...
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The business of brand loyalty
In an age where competition is fierce, brands need to inspire loyalty. Driven by new and progressive ideas and channels,...
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Stopping misinformation means fixing the relationship between journalism and PR
It used to be that journalism was the stronger player in the relationship, but now as a result of cuts...
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Seven trends in the client journey to watch out for – now and in the future
This World Creativity and Innovation Day, we reimagine the client journey according to current trends specifically in the banking sector....
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