Agencies
To integrate or not to integrate, that is the question
It's the eternal agency debate, whether you're full serviced or specialised: To integrate or not to integrate? I was lucky...
Read moreDetails
A (marketing) silo is not a digital asset
In the world of data-driven marketing, many marketing professionals are challenged by integrating the various marketing disciplines into a coherent...
Read moreDetails
The only constant is change – and consolidation
The only constant in general is change, while the only constant in the world of technology is consolidation. At least...
Read moreDetails
Is your brand ready for the 30-hour media day?
The world of media is changing at a rapid pace as consumers’ attention is fragmented across multiple channels and devices....
Read moreDetails
Planners, strategists and buyers: How to come to terms with a new RAM currency
The Broadcast Research Council of South Africa (BRC) has released the full first year of Radio Audience Measurement (RAM) data....
Read moreDetails
Ford Kuga mess vs PwC Oscars apology: On brand and reputation
Reputational damage causes anger and mistrust among consumers and substantially devalues brands. The reputational mismanagement of the recent Ford Kuga...
Read moreDetails
