Unlike Google and Amazon, who consistently enter a market, disrupt it and improve upon it, Facebook enters a market and creates challenges that threaten the entire market surrounding it. Read more
Agencies must become more proactive, instead of passive, and need to grow some teeth to rebuild trust, a global media agency said recently. Do South African agency executives agree? Read more
Driven by a new human intelligence unit, The MediaShop is evolving its business strategy around deeper consumer insights and customised campaigns. Read more
Not seeing Africa as a single market, and recognising and embracing the differences between countries, is key to doing successful business on the continent. Read more
Organisations and brands providing services and products to consumers have to ensure that they have social media departments and digital agencies in place that are nimble and able to address... Read more
[COMMENT] “Maria Ramos appointed CEO of Park Advertising Group (NOT REALLY…)” … A similar news headline recently caught my eye: “Maria Ramos tipped to head up Eskom unbund... Read more
