Browse our latest media news articles below to get the inside scoop on the new media industry.
Research conducted at the University of South Africa has found there’s a huge disconnect between the privacy that consumers expect and are legally entitled to, and what organisations are doi... Read more
The most imminent AI solutions for marketers include anticipating future customer purchases, improving media buying, and monitoring social media comments to determine brand affinity and tail... Read more
Agencies and brands need to make the mental shift away from the idea of 'how many millions of people will this reach” and rather to “how many real engagements will my brand have?' Read more
The Digital School of Marketing has come up with a list of the most significant areas to watch in the sector over the course of the next 12 months. Read more
Despite the success of online, retailers are reluctant to reinvest in the online model with only one in five companies surveyed investing more than 20% of their online turnover back into the... Read more
Something to think about: the rate at which emails prompt purchases is three times that of social media, and it also delivers an average order value 17% higher. Read more
