Digital
TheMediaOnline's latest news on online and interactive media.
The deal with data: applying it in a way that makes a difference
It’s only when clients understand that data-is-people that it starts to have an impact on both strategy and personified creative...
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Ad tech: It’s a tool, not the end goal
Neil Clarence, chief operating officer of Vicinity Media, gives the lowdown on the uptake of advertising tech in South Africa.
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Your ultimate marketing survival strategy for the retail sector
To survive Covid-19, retailers need to seriously invest in technology, adapt to changing customer needs to help shorten lead times,...
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How data-driven creativity can deliver a seamless customer experience
Put simply, personalisation, measurement and similar digital capabilities are the savvy marketer’s best defence against the clutter and the noise,...
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How fake accounts manipulate what you see on social media – and what you can do about it
Social media platforms like Facebook, Twitter and Instagram started out as a way to connect with friends, family and people...
Read moreDetailsLeveraging technology to enhance the client experience
With digital disruption impacting almost every industry, clients have come to expect personalised service that can be accessed anywhere, at...
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