Digital
TheMediaOnline's latest news on online and interactive media.
Publishing platforms offer a rare opportunity to communicate effectively
Publishing platforms that keep readers’ attention offer an increasingly rare opportunity for advertisers to communicate effectively without the constant swirl...
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Unlocking journalism resilience: Adapting a digital business model to promote press freedom
Publishers globally are adapting to the digital present, yet even the most experienced practitioners are hard-pressed to define what constitutes...
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Using multi-touch attribution to drive marketing effectiveness
By understanding the value of customer touchpoints and actions taken, marketers are better positioned to make more strategic media allocations.
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So, do you really care about privacy?
You give up some of your info to access free content. You give up some info to access special deals...
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AI as a tool to advance human evolution – and what it means for media
While the research giant, Gartner, predicts that we will lose about 1.2-million jobs to AI, it also predicts that about...
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Marketing lessons from CrossCall’s South African launch (with pics and videos)
Targeting niche consumers, constantly refining your offering, and using brand ambassadors are some of the marketing lessons from CrossCall’s SA...
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