Digital
TheMediaOnline's latest news on online and interactive media.
Worldwide survey studies consumer reaction to online video ads
Global researchers Millward Brown have released the 2015 AdReaction study, this time looking at the subject of Video Creative in...
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Scare-mongering about kids and social media helps no-one
South Africa's Film and Publications Board's controversial new draft Online Regulation Policy purports to protect children from the dangers of...
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Facebook rocks SA’s urban population
Teenagers in South Africa have certainly not abandoned Facebook as social media platform, a trend happening globally. In fact, the...
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Kanan Wealth uses social media to support The Big Issue
In what is a first for Big Issue South Africa, Kanan Wealth CC (@KananWealthCC) launched a Twitter campaign promising financial...
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Shooting from the hip: Online video in a nutshell
OPINION: A few days ago I went to a talk on 'online video'. The essence of the presentation was to...
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Innovation comes from inspiration – and no computer has EVER been inspired
Programmatic and automation will never take over the marketing industry 100% because a machine can never be inspired, and innovation...
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