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Browse the latest news articles from The Media Online.
South African marketers reject the brand-versus-performance divide
A new study of senior South African marketers has found that the long-running debate over whether marketing budgets should favour...
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The model did not fail. You applied it in the wrong market
Last-click attribution misses how Africans really buy, overlooking WhatsApp, offline interactions, and community influence. African markets need measurement built for...
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Media Moves: Inzalo Consulting joins United Partners Network, Bontle Moloi begins a new chapter with Golden Thread African Agency, Castle Double Malt is title partner of Rugby’s Greatest Rivalry
The Media Online's weekly round-up of media business moves. This week's BIG move: Inzalo Consulting joins United Partners Network as...
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He’s found 15 000+ fake AI news sites
AI news sites are booming: More than 15 000 French GenAI news sites have been identified, with thousands more worldwide....
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Woolworths dominates SA’s most recommended brands ranking
Woolworths has cemented its reputation for customer advocacy, claiming three of the top five spots in KLA and YouGov's Top...
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The battle for Bok Friday
South Africa plans special legal protection for the 2026 Rugby's Greatest Rivalry Tour Common rugby terms like 'Bok', 'Bokke' and...
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