Communications

McDonald's recently displayed a clever use of public relations basics to counter a negative impression. Here’s the relevant rule: if...

Marketing is a wonderful business tool. It tells us what we think we need to know and then encourages us...

KFC succeeds in China, where Home Depot, Mattel and eBay couldn’t, by localising the brand itself and not just collateral....

Sunday evening. I’m sitting happily with a cup of tea and two glossy magazines. But these aren't my usual mags....

Dear Journalist / Media Person, This letter has been a long time coming. For eons now, you have had the...

Since the story broke, I have waited for Motsoeneng to distance himself from the whole matter. Nothing. I waited for...